It still surprises me to see fashion e-tailers put so much energy into clever merchandising, shrewd marketing and beautiful web design and then fall short when it comes to visually presenting their wares in the most “Pinnable” way.

But this isn’t so for La Garçonne, an online shopping destination for lovers of minimalism. Here, they’ve taken special care to ensure their refined, understated aesthetic carries through to their product pages, which are littered with appealingly styled cool-girl models. So when I heard their physical manifestation was opening this summer in Tribeca, things literally got real.

Inside, the lofty space is exactly how you’d expect it to be ”“ white, Japanese with a Scandinavian twist, naturally lit and ridiculously photogenic. The clothes are a curated selection from the website with many higher end pieces that should be experienced, touched and observed in real life (like the J.W. Anderson Butterfly Top I’m still coveting in the photo below).

But remember to shop responsibly as visiting La Garçonne can quickly move from being an innocent inspiration trip to becoming quite a splurge. Especially with beloved brands like Damir Doma, Carven, Jil Sander, Simone Rocha, Margiela and in-house label La Garçonne Moderne.

http://www.lagarconne.com/

465 Greenwich St, New York, NY 10013
(646) 553-3303

Summer would be complete with this J.W. Anderson Butterfly Top, which pssst! Is on sale right now (click the image for a closer look).

The staff at La Garçonne’s brick & mortar store definitely dress the part

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