Filson, the American heritage brand best known for stubbornly made, unfailing goods for the modern adventurer has its first concept store in NYC’s NoHo and it’s as handsome as the rugged man who shops there.

Adding to the whole outdoorsy rugged man aesthetic is the store’s seemingly strategic location right next door to the iconic Beaux Arts firehouse. We love how the brand reinvents old traditions with a new spirit by offering patched, refurbished luggage bags that have aged like a fine wine.

Ladies can also enjoy a seat on the store’s especially comfortable vintage leather couch (pictured above), which is eye-pleasingly placed amongst a wall of lush greenery.

http://www.filson.com/

40 Great Jones St, New York, NY 10003, United States
(212) 457-3121

The store’s range of iconic Filson bags on display

A shuffleboard is available for a quick break from shopping

Exterior of the Filson NoHo store

(All images courtesy of Filson)

 

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