Concept Store Find: The Apartment By The Line NYC
The Apartment by The Line is the brick and mortar incarnation of the stylish ecommerce shopping experience known as The Line. Inside the shop-able apartment, everything from the Proenza Schouler and JW Anderson pieces hanging in the walk-in closet (which dreams are made of) to the Moroccan Beni Ourain rugs and luxurious beauty products displayed sparingly in the bathroom can be purchased ”“ even the pieces you might see on the wall from Robert Mapplethorpe are up for grabs.
It’s the way that the products are visually merchandised in a contextual fashion that makesThe Apartment by The Line such a special shopping experience. Not only can visitors reap inspiration for their own apartment’s décor but it’s also a quiet relief from shopping in today’s boutiques, which are too often filled to the brim with unsightly product quantities.
Best Bit: Luxury and minimalism are given the space to shine inside The Apartment and with natural light streaming through the oversized lofty windows; Instagram photo perfection can be achieved first-go.
The Apartment by The Line is open to the public Wednesdays 12pm-8pm and Saturdays 11am-6pm. All other times by appointment only.
The Apartment by The Line
76 Greene St, New York, NY 10012
(646) 678-4908
 Jenny is Melting Butter’s Founding Editor. She’s NYC based via Melbourne, London and Amsterdam. Her hotspot recommendations have also appeared in ForbesLife, Belle Magazine, National Geographic Traveler Magazine, Gotham Magazine, JBFTaste, and New York Observer’s Very Short List.Read about Jenny’s favourite hotspots here |
(All images courtesy of The Apartment by The Line)
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