Hostem is the kind of store you would travel from afar to see. Different from other luxury fashion boutiques that attract the ostentatious fashion crowd, this one attracts an intellectual art crowd looking for quiet, directional clothing that speaks to the Hostem customer’s minimalist, and even androgynous aesthetic.

Inspiration kicks in as soon as you walk inside the Redchurch Street store designed by JAMESPLUMB. The ground floor menswear store unites the classic with the contemporary with its low ceilinged, dimly lit space that gently showcases beautifully crafted pieces by the likes of Haider Ackermann, Ann Demeulemeester and Rick Owens.

Make your way up the narrow, unassuming staircase and be prepared to be amazed by the metamorphosis that takes place on the women’s floor. Think afternoon light streaming across the steel parquetry floors and a vastness that gives the clothing the space it deserves to be seen. On this floor you’ll to see all of the designers you’d expect to see in a minimalist fashion boutique ”“ Comme Des Garcons, Dries Van Noten and Yojhi Yamamoto but you’ll also get to scan through some harder to find independent labels like Toogood and Phoebe English.

Best Bit: That feeling of desire that overcomes you as soon as you spot that black felt origami dress by Yojhi Yamamoto.

http://www.hostem.co.uk/

Hostem London
41 Redchurch St, London E2 7DJ, United Kingdom
+44 20 7739 9733

Outside Hostem on Redchurch Street, now an East London luxury shopping destination

Hostem’s cosy, earthy menswear floor

Hostem’s spacious, light filled women’s floor

That black wool cut out geometric dress from Yohji Yamamoto. Sigh, one day”¦

(All images courtesy of Hostem London)

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